Your privacy matters to us. This Privacy Policy explains in plain and straightforward language exactly what information SolarInfoPath collects when you visit our website, how that information is used, who it may be shared, and what rights you have as a reader and user of this site.
We have written this page to be as clear and readable as possible because we believe you deserve to understand exactly what happens with your information when you visit SolarInfoPath. We are not a large corporation with complicated data systems. We are an independent informational website built for American homeowners, and we treat your privacy with the same care and respect we would want for our own.
Please take a few minutes to read through this entire page. If anything here is unclear or you have questions after reading, you are always welcome to reach out to us directly.
1. Who We Are
SolarInfoPath is an independent informational website dedicated to helping American homeowners research, understand, and evaluate residential solar energy in the United States. We publish guides, articles, cost breakdowns, incentive summaries, and regional solar information to support readers who are trying to make informed decisions about solar power.
We are not a solar installation company. We are not a financial services provider. We are not affiliated with any government agency, utility company, solar panel manufacturer, or installation contractor. We are an independent publishing operation with no commercial stake in whether or not you go solar or which company you choose to work with.
You can learn more about our background, values, and editorial approach on our About Us page.
2. Information We Collect
2.1 Information You Provide to Us Directly
The only time we collect information you provide directly is when you choose to contact us through our contact page. When you send us a message, we collect the name and email address you provide along with the content of your message. We use this information solely to respond to your inquiry. We do not add you to any mailing list, share your contact details with third parties, or use your message for any purpose beyond answering your question or addressing your feedback.
We do not have a newsletter, subscription service, or user account system on this site. You never need to create a profile or hand over personal details simply to read our content.
2.2 Information Collected Automatically
When you visit SolarInfoPath, certain technical information is collected automatically by our website hosting systems and third-party tools. This information includes your IP address, the type of browser you are using, the device you are visiting from, the pages you view on the site, how long you spend on each page, the website you came from before arriving at SolarInfoPath, and the general geographic region you are visiting from based on your IP address.
This information is collected through standard web server logs and through Google Analytics, which is described in more detail below. None of this information identifies you as a specific individual by name or contact details. It gives us an aggregated picture of how our content is being used so we can improve it over time.
2.3 Information Collected Through Cookies
SolarInfoPath uses cookies and similar tracking technologies. These tools collect information about your visit and, in the case of advertising cookies, about your broader browsing interests. For a complete and detailed explanation of every type of cookie used on this site and how you can control them, please read our Cookie Policy page, which covers this topic thoroughly.
3. How We Use Your Information
We use the information collected through this site for the following purposes only.
3.1 To Operate and Improve the Website
The technical information collected automatically when you visit helps us understand how our content is being used, which articles are most helpful to readers, and where we might be able to improve the experience for visitors. For example, if analytics data shows that many readers leave a particular page quickly without engaging with its content, that signals to us that the page may need to be restructured or clarified.
This kind of data is also what helps us decide which new topics to write about, which existing pages need to be updated, and how to organize our content more effectively for American readers researching solar energy.
3.2 To Respond to Your Messages
If you contact us through our contact page, we use the information you provide to read your message, understand your question or feedback, and send you a response. Simple as that. We do not use your contact information for any other purpose, and we do not retain your messages beyond what is reasonably necessary to handle your inquiry.
3.3 To Display Relevant Advertising
SolarInfoPath displays advertising through Google AdSense. Advertising revenue is what makes it possible for us to operate this website and publish free solar energy information for American homeowners without charging a subscription fee. Google AdSense uses cookies and browsing data to show visitors ads that are more likely to be relevant to their interests. This process is managed entirely by Google and is governed by Google’s own privacy policies and advertising standards.
We do not personally select which advertisements appear on our site, and we do not receive individually identifiable data about our visitors from Google as part of this advertising arrangement. For more details on how Google uses data in connection with advertising, visit Google’s Privacy and Terms page at policies.google.com.
3.4 To Comply With Legal Obligations
In rare circumstances, we may be required to use or disclose information in response to a lawful legal process,s such as a court order or government request. We will only do so to the extent required by applicable law and will take reasonable steps to protect your privacy even in those situations.
4. Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors interact with SolarInfoPath. Google Analytics collects information such as which pages are most visited, how long people spend on the site, what devices and browsers are most commonly used, and general geographic data about where our visitors are located within the United States.
All of this data is collected in an aggregated and anonymized form. Google Analytics does not identify individual visitors by name or personal contact details. The reports it generates show us patterns and trends across all of our visitors collectively, not information about any specific person.
Google Analytics uses its own cookies to collect this data. You can opt out of Google Analytics tracking across all websites by downloading and installing the Google Analytics Opt Out browser add-on, which is available directly from Google at tools.google.com/dlpage/gaoptout.
5. Google AdSense and Advertising
5.1 How AdSense Works on Our Site
SolarInfoPath participates in the Google AdSense program, which allows Google to display advertisements on our pages. These ads help fund the ongoing operation of this website. When you visit SolarInfoPath, Google may use cookies and information about your previous browsing activity to show you advertisements that are more likely to be relevant to your interests.
This type of advertising is sometimes called interest-based advertising or personalized advertising. It works by using data collected across multiple websites you have visited to build a general picture of your interests. Google then uses that picture to select ads that seem most likely to be useful to you.
5.2 Our Relationship With Advertisers
We want to be completely transparent about our relationship with advertising on this site. We earn revenue when visitors see or interact with ads on SolarInfoPath, and that revenue is what keeps the site running. However, advertisers have no influence over our editorial content whatsoever. The articles, guides, and cost breakdowns we publish on pages like the Solar Costs and Incentives page are written based entirely on independent research and our own editorial judgment.
We do not write positive articles about companies because they advertise on our site. We do not avoid covering topics because they might conflict with an advertiser’s interests. Our editorial independence is something we take seriously, and it is one of the things that makes SolarInfoPath genuinely useful to readers who are trying to make real financial decisions about their homes.
5.3 Opting Out of Personalized Advertising
If you prefer not to receive personalized advertising from Google, you can adjust your ad settings by visiting adssettings.google.com. You can also opt out through the Network Advertising Initiative consumer opt-out page. Opting out of personalized advertising does not mean you will stop seeing ads on SolarInfoPath. It simply means the ads you see will not be tailored to your specific interests based on your browsing history.
6. How We Share Your Information
We want to state this as clearly as possible. We do not sell your personal information to anyone. We do not rent it. We do not trade it. We do not share it with third parties for marketing or commercial purposes of any kind.
The only circumstances in which information related to your visit may be shared with a third party are the following.
With Google, through our use of Google Analytics and Google AdSense, as described in Sections 4 and 5 above. These services operate under Google’s own privacy policies and are separate from SolarInfoPath’s own data practices.
With law enforcement or legal authorities, if we are required to do so by a valid legal process, such as a court order, subpoena, or government investigation. We will always make reasonable efforts to notify you of such a request if we are legally permitted to do so.
With a successor organization, in the unlikely event that SolarInfoPath is transferred, sold, or merged with another entity. In that case, any information we hold would be transferred as part of that transaction, and we would take reasonable steps to ensure the new operator treats your information in accordance with a privacy policy at least as protective as this one.
7. Data Retention
We retain automatically collected technical data, including analytics data, for as long as it is useful for understanding how our site is performing and being used. Google Analytics retains data according to its own retention settings, which you can learn more about through Google’s documentation.
If you contact us through our contact page, we retain your message and contact details for as long as is reasonably necessary to respond to your inquiry and handle any follow-up questions you may have. We do not maintain long-term databases of reader communications.
We do not retain sensitive personal information because we do not collect it in the first place.
8. Data Security
We take reasonable precautions to protect the information that flows through SolarInfoPath from unauthorized access, disclosure, or misuse. Our website is operated using industry-standard security practices, and we work only with established third-party services like Google that maintain their own robust security standards.
However, no method of data transmission over the internet and no method of electronic storage is completely secure. While we do everything we reasonably can to protect your information, we cannot guarantee absolute security, and we encourage you to exercise your own judgment about what information you share online.
9. Children’s Privacy
SolarInfoPath is not directed at children under the age of 13, and we do not knowingly collect personal information from anyone under 13 years of age. The content on this site is written for adult American homeowners making financial decisions about residential property.
If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete that information from our records. If you are a parent or guardian and believe your child has provided us with personal information, please contact us through our contact page, and we will address the situation immediately.
10. Your Privacy Rights as a US Resident
Depending on which state you live in, you may have specific rights regarding your personal information under applicable state privacy laws. For example, residents of California have rights under the California Consumer Privacy Act, including the right to know what personal information is collected about them, the right to request deletion of their personal information, and the right to opt out of the sale of their personal information.
As stated clearly in this policy, SolarInfoPath does not sell personal information. However, if you would like to exercise any privacy rights that apply in your state, or if you simply want to know what information we hold about you, please reach out to us, and we will respond to your request as promptly as possible.
We are committed to honoring the privacy rights of our readers across the United States and will always make a good faith effort to respond to legitimate privacy requests in a timely and transparent manner.
11. Third Party Websites and External Links
SolarInfoPath occasionally links to external websites, government resources, and other online references to help readers find additional information about solar energy topics in the United States. When you click one of these links and leave our site, this Privacy Policy no longer applies to you.
We have no control over and accept no responsibility for the privacy practices of any external website. External websites have their own privacy policies, data collection practices, and terms of use. We encourage you to review the privacy policy of any external site you visit before sharing personal information with it.
12. Relationship to Our Other Legal Pages
This Privacy Policy works together with our other legal pages to give you a complete picture of how SolarInfoPath operates and what governs your use of this site.
Our Terms and Conditions cover the rules that apply to your use of this website, including intellectual property rights, the informational nature of our content, and our limitations of liability.
Our Disclaimer page explains the limitations of the information we publish, including the fact that solar incentive programs and pricing in the United States change frequently and should always be verified independently.
Together, these documents are intended to give you full transparency about everything related to your use of SolarInfoPath and your rights as a reader.
13. Changes to This Privacy Policy
We reserve the right to update or revise this Privacy Policy at any time. When changes are made, the updated policy will be posted on this page, and the date at the top of the page will be revised to reflect when the new version took effect.
We encourage you to review this page periodically, particularly if you are a regular reader of SolarInfoPath. Your continued use of the site after a revised Privacy Policy has been posted constitutes your acceptance of the updated terms.
If we ever make changes that significantly affect how we handle your personal information, we will make a reasonable effort to bring those changes to your attention clearly and prominently.
14. Contact Us About Privacy
If you have any questions, concerns, or requests related to this Privacy Policy or to the way your information is handled when you visit SolarInfoPath, we want to hear from you. Privacy questions deserve real answers, not automated responses, and we take every message we receive seriously.
To get in touch with us about a privacy matter, or about anything else related to the site, visit our Contact SolarInfoPath page and send us a message. We typically respond within two to three business days.
If you are new to SolarInfoPath and would like a fresh introduction to everything the site offers for American homeowners researching solar energy, visit our Home page. If you are ready to dive into our educational content, our Solar Installation Guide and our Blogs section are both excellent starting points, depending on what you are looking for right now.
SolarInfoPath is an independent informational website. We are not affiliated with any government agency, utility company, solar panel manufacturer, or installation contractor. All content is produced independently for general educational purposes and is intended for readers located in the United States.